Table of contents:
- Why You Should Grow Your Corporate B2B LinkedIn Account
- Company vs. Personal LinkedIn Accounts: Things to Keep in Mind
- Tips to Grow your Company’s LinkedIn Account
- How Outreachly Can Help You Achieve Your Corporate LinkedIn Goals
With 250 million monthly active users (MAU), and 65 million decision-makers and professionals in various industries, it’s easy to see why LinkedIn holds a special place in the hearts and minds of B2B marketers. A strong LinkedIn network can bring your company a step closer to your most ideal partners and recruits.
But there’s more. LinkedIn has proven its value as an essential platform for B2B lead generation. As more and more businesses scram to social media for new leads, those that use LinkedIn for lead generation enjoy a wide selection of high-quality leads from a pool of over 700 million users. To help simplify your search for the right leads, we’ve compiled a list of some of the ways to grow your company’s LinkedIn account.
We’ll recap the many reasons why you should invest your time building a meaningful Linkedin network and how to get more followers on LinkedIn.
Why You Should Grow Your Corporate B2B LinkedIn Account
A whopping 93% of marketers are currently using social media for business. To that end, LinkedIn brings with it the perfect opportunity to get acquainted with your ideal target customers by posting valuable content on company pages, reaching out to industry experts, and studying emerging industry trends.
As you may have guessed, the benefits do not end here. Here are more reasons you should grow your LinkedIn network:
For Lead Generation
Research shows that LinkedIn is the most popular B2B marketing channel for organic marketing. What’s more, the LinkedIn network is composed of professionals, which translates to high-quality leads. The larger the network, the more potential leads you have.
But not just any leads. Your aim should be to increase the number of high-quality company page followers engaging with your posts, content, and other resources.
Increase the Number of Positive Replies When Reaching Out to People
What happens when you or your sales reps reach out to people who do not know your company? Chances are, your target followersleads have their shields up, ready to push away strangers from their LinkedIn activity. You may have planned the perfect outreach marketing strategy; however, there is no guarantee that they will accept your invitation request if they do not know your company.
One way around this is by growing your company account. A LinkedIn company account bursting with activity and a vast network paints the picture of a trustworthy brand that people are more willing to engage with.
Build Customer Trust
Sales and marketing managers face the uphill task of generating new leads for the business. That’s because people want to do business with companies they trust. When you first reach out to your company page followers, they’ll probably start by reviewing your recent activities on social media. They may also have follow-up questions about your brand, such as:
- What industry is your company in?
- What are your products and services?
- Who have you worked with?
Your target LinkedIn page followers may have grown cautious of random invitation requests from strangers. However, an established LinkedIn profile paints a picture of a trustworthy company. Ensure that your initial connection request message makes the perfect first impression, and your invitation won’t be ignored at first sight.
Recruitment is a tedious, time-consuming part of any business. A company’s success is tied to its employees. LinkedIn is one of the most effective channels for recruitment, as it serves as a professional network where job-seekers and employers can find each other easily. You can search for people based on their job title and industry and see their connections and the connections they have in common with your existing employees.
Company vs. Personal LinkedIn Accounts: Things to Keep in Mind
It’s important to have a distinction between your personal and company LinkedIn accounts. A personal account outlines your experience as a professional in your field. On the other hand, a company account highlights your company’s core strengths, partners, solutions, and unique selling points.
Here are a few things to keep in mind when setting up a company account and a personal LinkedIn account:
- You can create a company page only if you have a personal profile.
- A company profile (page) highlights details about the company overview, jobs, and employees. A personal profile is an overview of a person’s activities, endorsements, skills, and interests.
- LinkedIn company profiles (or pages) provide brief descriptions of the company, its expertise, products, and services. Personal profiles provide brief descriptions of people, experiences, industries, and so much more.
- Company pages show, at a glance, the number of followers. Personal profiles show your LinkedIn connections.
Pro tip: Use your personal/work email for your personal account but use a different verified email address for your company account.
Tips to Grow your Company’s LinkedIn Account
So far, only 59 million companies are registered on LinkedIn. Of these businesses, 10 million are classified as small businesses. If you’re not on this list, it’s high time you created a LinkedIn company account to start reaping the benefits of a professional network.
That said, here are a few tips on how to grow your network on LinkedIn:
Increase Your Company Page Followers
Having a LinkedIn company page is essential to staying visible in the world of business, but once you create one, how do you keep it active and growing? That’s where so many companies fail with their LinkedIn presence.
The number one way to increase your followers is to provide valuable content. What do your followers find valuable? How-to guides? Daily interesting facts about a subject? Industry statistics in form ostatistics in the form off graphs? Sharing valuablehelpful resources on LinkedIn portrays you as an industry expert who people are more willing to engage with.
Follow Up On In-Person Networking Opportunities
4 out of 5 LinkedIn members drive business decisions. What you may not have realized is that you’ve interacted with these decision-makers at some point. The good old in-person social networking opportunities are great for expanding your– or your company’s– LinkedIn network. So, whether you met at an event, a conference, or just for a cup of coffee, don’t forget to look up the person’s LinkedIn profile.
Everything in face-to-face networking comes out naturally; you have the opportunity to share your experiences and insights, professional advice, and collaborate on projects. Once you connect with other industry experts, be sure to invite them to follow your company page.