Table of contents:
- What is a Target Audience?
- Why is the Segmentation of LinkedIn’s Target Audience So Important for Lead Generation?
- How Does Good Lead Generation Depend on the Proper Target Audience?
- How to Find Your LinkedIn Target Audience
- How Outreachly can Help with Finding Your Target Audience on LinkedIn for Lead Generation
- Final Thoughts
It’s no longer enough to advertise your products and services on your favorite social media platform. Present-day marketing has become more complex than that!
Lead generation is the modernist approach of attracting customers and introducing them to your business. It involves a variety of different activities to bring in new customers so that your sales funnel isn’t overflowing with potential customers but instead has plenty of buying customers.
However, make no mistake; finding new customers isn’t an easy feat!
- Lead generation is a major challenge for over 37% of key business decision-makers
- Over 24% of professionals struggle to find sufficient sales leads
- 38% of B2B marketers experience challenges in managing and tracking leads
- 60% of B2B marketers lose time and resources on lead generation challenges.
On the bright side, having the right information about your customers can help address some of the issues regarding your lead generation strategy. In this post, we will cover how to find your target audience on LinkedIn and how it will help you create more successful marketing strategies.
What is a Target Audience?
A target audience is a group of people identified by their interests and characteristics. Understanding your LinkedIn target audience helps you develop marketing strategies that will be effective in reaching out to these people. A marketer needs to know who they are trying to sell their product to and how they can reach them effectively.
To achieve this, you need to have all the information about your target audience at your fingertips. Expert marketers refer to this information as audience characteristics or factors that define a person’s interests, habits, hobbies, lifestyle, and other details that make them unique.
Some characteristics that aid in the definition of target audience include:
- Age
- Gender
- Location
- Income
- Behavior
- Activities and interests
- The common pain point or struggles your LinkedIn target audience regularly experiences.
Whether you are launching a new product or bringing an existing one to a new market, it’s important to know who will be interested in it – so you can channel your marketing efforts toward them.
Why is the Segmentation of LinkedIn’s Target Audience So Important for Lead Generation?
Segmenting your LinkedIn target audience enables you to target people most likely to respond to your campaigns. It’s time-intensive, tricky work, but the benefits are clear: creating a segmented audience on LinkedIn increases your visibility among target users and helps drive more leads at a lower cost per lead.
What exactly is audience segmentation, you ask? Segmenting your audience means creating smaller groups of people based on certain user characteristics and interests. Segmentation of target audience is about dividing a larger target audience into smaller groups based on shared interests, behaviors, or needs. These groups are known as segments.
There are several reasons why you would want to segment your market or audience. For example:
- To create more tailored marketing messages, products, and experiences
- To increase the effectiveness of your marketing campaign
- To develop new products and services that appeal to specific segments
- To understand the behavior of different segments so that you can better serve them in the future.
Segmentation of target audience is not always easy. It requires time and effort to identify the relevant subgroups within your larger target market. However, once you have identified these subgroups, you can begin to plan how you will communicate with them specifically – rather than sending general messages that apply to everyone in your target market.
How Does Good Lead Generation Depend on the Proper Target Audience?
Competition grows stiffer by the day. Every marketer is scrambling to find target audience by creating awareness about their brand, creating and distributing content, and other ways to penetrate the market.
However, finding new leads can be challenging. Often, businesses will target a broad audience, hoping that they’ll find someone interested in their product or service. This type of marketing strategy doesn’t always work. Instead, it is important to identify your ideal customer and focus on them instead of everyone.
Ask these questions:
- Who are your ideal customers?
- What challenges do they face?
- How do you reach out to them?
- How do you make your brand known to them?
- How do you get them interested enough that they agree to buy something?
Conducting market research is essential when it comes to lead generation because it helps you understand your target audience and their buying habits. With a clear understanding of who will buy your product or services, it’s easy to develop a winning strategic plan for future lead generation efforts.
How to Find Your LinkedIn Target Audience
LinkedIn is one of the most powerful social networks for professionals. It’s also one of the most restrictive: because the site requires you to first connect with people you know personally before you can reach out to them with offers and opportunities.
If you’re new to LinkedIn, getting started can feel a bit like banging your head against a wall. The platform is unique in that it’s geared toward professionals in different industries.
The same goes for its user profile structure: LinkedIn offers limited visibility into your prospect’s interests and experience as a way to make users build more personal and professional relationships with their target audience. This might make things feel more challenging at first, but once you get past these initial barriers it becomes an invaluable resource for networking and lead generation.
Here are some tips on how you can find target audience that would be interested in your products or services:
By Location
LinkedIn allows you to narrow down your search to accommodate any country you like, which makes it easy to target customers who are most likely to benefit from what you have to offer. If you’re trying to reach people in your own country, you can use this as a starting point for further research on what industries and companies you’d like to approach.
If you’re trying to reach people in another country, you can use this feature to learn more about that nation’s culture and industries.