5 B2B Lead Generation Ideas to Refresh Your LinkedIn Lead Gen Strategy

5 B2B Lead Generation Ideas for Successful LinkedIn Lead Generation

As promised, here are our top 5 tried and tested lead generation ideas for a successful LinkedIn lead generation campaign:

1. Create High-Value Content

98% of B2B marketers use LinkedIn to distribute content. High-value content refers to content that’s relevant to your readers. Rather than selling right away, it should provide solutions to the problems faced by your target audience. 

Look for the biggest challenges in your industry and write content that aims to provide solutions to these challenges. You can also use your content to answer commonly-asked questions about your products or services. 

Depending on your industry, you can also create white papers, e-books, and other materials that help your readers solve problems. You can offer these for free in exchange for an email address that can help you generate leads for your business.

Tip: Include a lead magnet in your content. Some lead magnet examples include free webinars, demos, ebooks, coupons, and so on.

1. Build Meaningful Connections with Experts in Your Industry

Building meaningful connections with the LinkedIn network goes beyond sending connection requests to as many members as you can.  

Some genuine ways to build a powerful network include: 

• Commenting on industry-related posts 
• Following and interacting with industry thought leaders 
• Creating groups based around your industry or product 
• Participating in trending conversations.

Reaching out to potential customers paves the way for a long, mutually beneficial relationship. However, be sure to include what’s in it for them to boost your chances. 

1. Take Advantage of LinkedIn Groups for Professional Conversations

Are there any relevant LinkedIn groups in your industry? LinkedIn groups are the real deal, a place where industry-related conversations take place.

The key here is to avoid spamming groups with links and posts. You want to be engaged with your fellow members who are passionate about the same topics as you. You can also contribute valuable insights and answers.

1. Leverage Technology in Your Campaign                

B2B lead generation is no easy feat, considering all the effort you need to put in to set up your campaign. We’ve estimated that it takes a minimum of 40 hours to put together a successful LinkedIn campaign. You need to get active in hunting down potential leads by scrolling through dozens of profiles to find your ideal customer profile.

Thankfully, AI-powered lead generation solutions such as Outreachly can target the perfect customers for your business by industry, company size, groups, and so on. This frees up more time to focus on selling.

1. Outsource Your LinkedIn Lead Generation Efforts to Seasoned Experts

Outsourcing your LinkedIn lead generation process takes the guesswork out of your lead generation campaign. There are many lead generation experts who can help you with your sales goals, prospecting and outreach efforts. 

You can hire a B2B lead generation agency to take care of your lead generation strategy. This can help you get more leads at a fraction of the time and cost it takes to generate them in-house. Plus, it can take some of the pressure off of your sales and marketing team to come up with creative ways to reach potential customers.

How Outreachly Helps Your Lead Generation Strategies Achieve the Best Results

B2B salespeople are often on the verge of giving up on lead generation, especially where the process requires evergrowing additional content and outreach efforts. We get it, and we’re here to help.

Outreachly’s No-Risk Sales service is the perfect solution for salespeople who want to generate leads with minimal investment risks in both time and resources. With our dedicated LinkedIn campaign managers, Outreachly will deliver positive results and only charge you for the results that you specified at the beginning of the campaign. All you have to do is tell us how many leads you want and we’ll take care of the rest!   

Try Outreachly today and start growing your sales today! Join the next demo and see how it works!

Conclusion

Lead generation is a challenging and ever-changing business activity. To be successful, you have to stay up-to-date with the latest trends and adapt your strategies as needed. Luckily, lead generation outsourcing companies are here to save the day with both innovative and tried and tested lead generation strategies.