Table of contents:
- Why Do B2B Sales Reps Need Fresh B2B Lead Generation Ideas
- How is LinkedIn Lead Generation Different from Other Channels?
- What to Take Into Account in Your LinkedIn B2B Lead Generation Efforts
- 5 B2B Lead Generation Ideas for Successful LinkedIn
- How Outreachly Helps Your Lead Generation Strategies
- Conclusion
Breaking way into LinkedIn lead generation isn’t something that can be done in a day. From the start, LinkedIn has offered a unique audience different from Instagram and Twitter audiences. LinkedIn is home to professionals from all walks of life. The platform is a safe space for industry experts, thought leaders, executives, and critical business decision-makers to share their expertise in thought-provoking conversations.
B2B marketers and sales are taking the opportunity to join in conversations with these industry experts to turn them into buying customers. 78% of B2B marketers rate LinkedIn as the most effective social platform that helps achieve their business goals. However, just like any other social media platform, generating leads on LinkedIn demands time and energy. What’s more, prospects no longer respond to the same old general advertisements or mass marketing campaigns.
Instead, they seek the information they need from company pages, the LinkedIn feed, industry updates, and other online resources to learn about products and services of interest to them. This article will share 5 B2B lead-generation ideas for a successful LinkedIn campaign.
Why Do B2B Sales Reps Need Fresh B2B Lead Generation Ideas
Sales reps need fresh B2B lead generation ideas to break through the noise and connect with potential customers who want to hear from them.
The sales team brings in the revenue to keep the business thriving. But for them to do their job effectively, they need the right tools and resources. Unfortunately, using the same old playbook won’t work anymore.
Salespeople need innovative lead-generation tactics to reduce the noise and reach their target audience.
How is LinkedIn Lead Generation Different from Other Channels?
Unlike many users on Facebook, LinkedIn is tailored toward a business-first audience actively looking for and considering new products or services. In fact, the audience is LinkedIn’s superpower. It’s different from audiences in other channels in many ways.
- LinkedIn boasts 1 billion active business users on the platform
- There are over 2 million active groups, with each LinkedIn user allowed to join up to 100 groups.
- LinkedIn ads can reach over 808 million people or 16.3% of global internet users.
- Ahrefs ranks LinkedIn 17th in most visited websites, with monthly search traffic of 281,297,942.
From this, it’s easy to see why LinkedIn is a critical player in your lead generation strategy. Some of the most frequent LinkedIn users include:
- Recruiters
- Venture capitalists
- Key top-level managers
- Product managers
- Company founders and cofounders.
LinkedIn is a great place to find B2B leads, but knowing how to use it correctly is essential. The platform is designed to be used for business networking. This means you should concentrate on forming relationships with other professionals rather than selling to them immediately.
What to Take Into Account in Your LinkedIn B2B Lead Generation Efforts
There are some essential factors to keep in mind before initiating your LinkedIn B2B lead generation efforts:
- Audience: Who are you trying to reach with your LinkedIn lead generation efforts? The more specific you can be with your audience, the more likely you’ll get the results you’re looking for. If you sell products or services to other businesses, make sure to target professionals in similar industries.
- Length of the campaign: A typical LinkedIn lead generation campaign lasts 3-6 months. How fast do you need results?
- Content: What type of content are you publishing on LinkedIn? Make sure it ties back to your business in some way.
- Call-to-Action: What do you want people to do after reading your content? What action do you want them to take? What’s your goal with your lead generation efforts?
Value: Are you providing real value to your readers? How so? You can start by proving value with a few lead magnet examples, such as free trials.