So, your company just launched an awesome new product or service and is now looking for ways to generate leads so that you can begin selling? Speaking of lead generation, sales and marketers have to bear with the fact that finding new customers is not an easy task. Pipedrive’s 2020/2021 sales report shows that 51% of sales experts are struggling with lead generation, partly due to low-quality leads extracted from various channels and the sales team’s inefficiency.
Now, wouldn’t it be easier to outsource this task to a third-party sales expert? Rather than climbing the uphill tasks of finding, persuading, and following up with potential customers in-house? If you’re on the fence about outsourcing, many businesses are way ahead of you in outsourcing their LinkedIn lead generation processes while hoping to eradicate the huge costs of their sales campaigns.
Are you ready to outsource your lead generation efforts with a trusted partner? This blog post will get you up to speed on what exactly outsourced lead gen entails, why it’s helpful for sales teams, and how to decrease cost per lead with outsourced LinkedIn lead generation.
Lead generation in recent years has shifted attention to social media. As of today, 89% of B2B marketers rely on LinkedIn for lead generation. LinkedIn is a social platform for professionals to connect with like-minded professionals and share their work achievements.
Like other lead generation channels, LinkedIn faces unique challenges arising from its internal rules of engagement with other LinkedIn members. For one, you cannot send a direct message to a fellow user if you’re not connected to them; that is, unless you have a Premium subscription.
Another reason why LinkedIn B2B lead generation is so challenging for B2B marketers is because of its unique audience. With 830 million users in 2022, most of them are professionals, industry leaders, and key decision-makers. Persuading these classes of people to accept your call to action is nearly impossible with a simple connection request and a follow-up message.
What’s more, most of these professionals are extremely cautious about giving out their personal information online, as they have become accustomed to being bombarded by fake marketing emails and spammy ads on social media. What you’re left with is a small group of highly relevant, potential leads that have grown immune to sales and marketing campaigns.
You’re also left with an even smaller window to craft your LinkedIn connection request message to perfection. But where you see difficulty, we see opportunity. LinkedIn is home to professionals in your industry, meaning more legit potential leads for your business.
Sales is a numbers game – the more leads on your sales funnel, the higher the chances of selling. However, every step in lead generation is expensive as you have to pay for any resource you use to generate leads.
Lead generation outsourcing is when you work with a B2B lead generation agency to find new leads for your business. You can choose where your agency finds leads and what type of leads you need for your business.
Once your partners have generated leads, they pass them along to you. Outsourced lead generation services also create content that converts leads into sales. This may include:
The service will create the content, run tests to determine what works, and then send relevant and qualified leads to your sales pipeline.
Your B2B lead generation service will begin by finding leads for you. They’ll use a variety of tools and strategies, from search engine optimization to content creation, to find potential customers. Once they’ve found these leads, they’ll evaluate and qualify them for their readiness and pass them along to you. Your sales team takes the wheel and follows up with these new leads.
Once the leads are in your pipeline, you can work with your lead generation service to create content for them. Depending on your line of business, the service may create follow-up messages and emails, run LinkedIn ads, and manage your social media campaigns from start to finish.
Outsourcing lead generation activities takes the burden off your shoulders, giving you more time to refocus your team on core activities that add more value – such as qualifying leads, closing deals, or expanding your customer base.
You know how difficult it can be to find new leads and opportunities if your company sells products or services to businesses rather than direct consumers. There are fewer buyers in the business-to-business landscape. As we said earlier, finding and convincing B2B leads and industry professionals will take more than just connection messages, which means more work for sales teams.
That’s why many B2B companies have outsourced lead generation in recent years. A well-executed outsourcing strategy can help your marketing team focus on what you do best while freeing up time and resources for other projects.
Additional benefits of lead generation outsourcing lie in quickly adapting to marketplace changes.
If new regulations come into play, it can take a long time to change your strategy to account for these new factors. With outsourced lead generation, on the other hand, you can make adjustments in a short amount of time.
Outsourced lead generation services have the time and resources to qualify leads – it’s in their job description. And since B2B sales are all about getting leads that are highly qualified, the more qualified your leads are, the easier it will be to convince them to take action.
Choosing the right lead generation company for your business will help you generate more high-quality sales leads. You can find the best lead gen companies by reading their reviews and checking their past work. When choosing a lead generation service provider, you should consider the following:
Such a service would have to pick up a lot of new skills in a very short period of time to give exactly what you need. Because general marketing and lead generation campaigns are not so related, you’re more likely to see subpar results.
That way, you can decide if the company is right for you without any obligations or financial commitments on your part. This will give you an idea of what to expect with paid campaigns. It’s not uncommon for providers to give you a few free trials as a thank you for signing up with their company.
You’ve done your research and selected the best lead gen service provider for your business. Now it’s time to get started! Before you start spending money, you need to set some expectations for your provider.
For example, if you get most of your leads from one campaign, you may want to scale back on that one and direct the company to focus on your other campaigns. There’s no one-size-fits-all; most sales campaigns involve a little bit of trial and error.
Now, you want your results as quickly as possible, but you also don’t want to be blinded by impatience. There’s no standard amount of time it takes to generate leads. Different campaigns will result in different levels of success.
If you’re dealing with an outsourced lead generation campaign, you may not see results right away. It could take a few weeks before you get your first leads. And unfortunately, there’s no surefire way to tell when a campaign will take off.
That’s the frustrating part about marketing lead gen. That said, you can expect to see results from your campaign in a few weeks. And if you don’t see any results at all, you should contact your provider to see what’s going on.
You’ve selected a lead gen company and started to see results. Now, it’s time to start scaling up your campaigns and generating even more leads. That’s where you’ll want to decide who’s responsible for creating the campaign assets.
For the most part, campaign designers, content marketers, copywriters, and customer services will be involved the most in your campaign. These professionals will be responsible for driving traffic to your website, using sponsored InMails to spike interest, or even designing lead magnets to capture leads.
No matter what type of campaign you decide to use, you’ll need to create assets like ads, landing pages, and lead magnets. You can create these on your own, but this will take away valuable time from other important business functions.
If you create them yourself, you can make sure they’re perfectly tailored to your needs. But that’s a lot of work. It’s easier to outsource as much as possible. Depending on the level of service your lead gen company provides, they may be able to craft a perfect landing page for you. At the very least, they should be able to provide you with the right segmentation and targeting.
When selecting a lead gen service provider, you should look for a company that guarantees high-quality results in their work. If you’re worried about selecting a lead gen service provider that can’t produce the results you want, you may want to consider asking for a guarantee. A guarantee is basically a promise that a lead gen provider will meet a specific result if they fall short of that mark.
You may be tempted to lean towards lower-cost providers. However, it’s better to pay a little extra for an upper-end service that does guarantee quality in their work than to save a few bucks and have nothing to show for it.
Lead generation is a challenging process that demands a lot of resources. Outsourcing your lead generation campaign will allow you to generate more leads while keeping your sales teams intact. Well, that’s what we’re here to help you with!
Outreachly is the ultimate LinkedIn lead generation service provider that helps you develop winning LinkedIn lead generation campaigns for your business. Our No-Risk Sales Service guarantees that you only pay for positive results. What’s more, you pay a fixed price for every booked meeting, get a tailored lead generation strategy, and an extensive sales team to help you get leads in as little as 3 weeks! We’ll develop your sales content and connection messages and manage your campaign.