Table of contents:
- Why Your Sales Campaigns Should Be Multi-Channel
- Benefits of Combined Linkedin & Email Campaigns
- 3 Things To Consider For A Good Sales Email Campaign
- 3 Things To Consider For A Good Linkedin Sales Campaign
- Launching A Combined LinkedIn Emails Campaign: 3 Key Challenges And How To Overcome Them
- Outsourcing Combined Linkedin Emails Campaigns
- Why Outreachly for Managed LinkedIn & Email Lead Generation
Sure, you know how to connect with customers, but how can you ensure that the chosen marketing channel is the best? So why settle for one channel when you can have more? Reports show that companies using multi-channel marketing experience show a 3X effectiveness rate compared to those that don’t.
Therefore, multi-channel sales campaigns combining LinkedIn & email are more effective than separated efforts. Let’s look at why and how you can give yourself an edge by using multiple channels.
Why Your Sales Campaigns Should Be Multi-Channel
Multi-channel marketing allows you to reach more customers in more places and boost revenue. Over 50% of multi-channel marketers report higher ROI.
If you only use email to communicate with prospective and existing customers, you miss a huge opportunity to engage with them on other platforms. With multi-channel marketing, you can engage with your customers on every channel they’re using, making it a more personalised experience.
This article focuses on the LinkedIn emails combination as an excellent way to generate more leads on LinkedIn.
Benefits of Combined Linkedin & Email Campaigns
While Linkedin and email have been used independently for decades, it’s the combination of the two that has the potential to produce impressive results.
When you pair email with LinkedIn, you can:
- Grow your list of prospects on LinkedIn and use that growth to drive more email sign-ups.
- Promote your email content to your audience on LinkedIn.
Get the prospect’s LinkedIn contact email and use personalised emails to nurture more engagement from leads who’ve interacted with your brand on LinkedIn.
3 Things To Consider For A Good Sales Email Campaign
A successful email campaign produces results in click-through rate, the number of sales, increased traffic, or conversions. So how do you set up a successful email marketing list and campaign? These three points are an excellent place to start.
A catchy subject line
A catchy subject line could be the difference between making a sale and missing out. Before you even get to the body of your email, your subject line will determine whether or not your recipients open it. A poor one could end up in the spam folder, and an impersonal one gets your email ignored altogether.
By personalising messages with the reader’s name, you increase open rates by 35%. It also shows that your emails are relevant and not automated.
The best subject lines are brief and clearly define the message’s contents.
An optimised design that works on any device
Several things make for a successful email campaign. Of course, subject lines and preheader text are key. But don’t underestimate the importance of design! A good-looking and responsive email can make all the difference.
A clear call-to-action
When you send an email to customers, what do you want them to do? The best campaigns answer that question and make it easy for customers to click on a link or button and complete the desired action.
3 Things To Consider For A Good Linkedin Sales Campaign
LinkedIn emails can be a powerful marketing tool for businesses, especially if you know how to leverage it. Here are three essential keys when planning a Linkedin sales campaign.
The opening lines for Linkedin messages are arguably the most critical component of your campaign and serve as the first impression for your target audience. If they don’t stop to read, they won’t convert. So make your headline as enticing as possible. Remember, you’re competing with many other great campaigns on LinkedIn!
When creating content on LinkedIn, you want to make sure your copy is clear and that it mirrors your brand’s unique voice.
Ask yourself: Who is this being marketed to? What is the goal? Will the target audience understand this? Can it be clearer?
Keeping your objectives in mind will help you create clear, memorable, and actionable content.
A CTA is a compelling and relevant call to action that encourages the reader to take action.
The best CTAs have the following characteristics:
- They are specific, clear, and actionable
- They support your overall campaign
- They encourage your audience to convert