What LinkedIn Lead Generation Win Rate Can You Expect in B2B?

LinkedIn is the world’s leading professional platform, with 1 billion members in over 200 countries. Key decision-makers, managers, and recruiters engage in LinkedIn conversations that shape business and the world. However, B2B marketers need to think outside the box when contacting professional networks with relevant products and services to stand out. 

A recent survey reveals that 73% of marketers believe that winning a customer’s attention today is much more complicated than it used to be a few years ago. That’s because so many vendors are fighting to win the attention of similar professionals on LinkedIn.

In this article, we’ll look at LinkedIn lead-generation win rates and some helpful tips that will help you increase yours. Continue reading.

What is the Lead Generation Win Rate

Lead generation win rate is the number of leads that turn into paying customers divided by the total number of leads generated in the campaign. For instance, in your previous campaign, you generated 100 leads. Out of the 100, 15 became paying customers. You can calculate the win rate as follows:

(15 / 100) x 100  = 15%

Linkedin lead generation is all about creating new opportunities for your business, and the success of lead generation efforts will largely depend on your understanding of its nuances. The volume and quality of leads are critical indicators to measure the effectiveness of your lead generation campaign and, more importantly, your sales team’s efficiency. 

Generally speaking, you want your win rate to be as high as possible. The higher your win rate, the more efficient your sales function is. A high win rate means that you’re successfully converting your leads into customers. If your win rate is low, you’re not generating enough leads, perhaps due to inefficient software or lack of consistent activity.

Your sales team could need more training, or perhaps your lead magnet isn’t strong enough. If none of these issues manifest, there’s something wrong with your sales process. Thankfully, there are several ways to aim higher and win more customers by adjusting your LinkedIn campaign (more on that later)!

How to Calculate Win Rate

Whether you’re just dipping your toes into generating LinkedIn leads or have been at it for a while, it helps to know what metrics to watch when calculating the win rate. Sadly, not every lead will result in a completed sale, even with the best products, services, and sales team. To put things into perspective, 79% of leads never reach the bottom of the funnel due to poor funnel execution and lack of support.

It’s common for businesses to have a wide range of win rates for different lead-generation campaigns. On the bright side, measuring win rate is relatively simple, but there’s a catch. You’ll need to identify a few key metrics first: 

• The number of leads you generate will be the total number of leads generated over your campaign. You’ll need to know how many of these leads came from each channel (social media, your website, and email).

• The number of customers you won in each campaign will be the total number of buying customers you generated from all leads. If you run multiple campaigns, you’ll need to know how many of these potential customers came from each channel. This will help you select an appropriate formula.

Once you have these three metrics, you can plug them into the following formula to calculate the win rate: 

Win rate = (Number of Paying Customers Obtained from a Campaign) / (Number of Total Leads from the Campaign) x 100

Let’s break it down with another example:

You’re a software development company enabling enterprises to create custom apps with the exact features they need without a coding background. 

The sales and marketing manager initiates a 3-month lead generation campaign to spark conversations with businesses that would benefit from your product. By the end of three months, the sales team had reached out to 100 interested customers.

Of the 100, only 20 are willing and ready to buy. In that case, you can calculate the win rate as follows:

[20/100] X 100 = 20%

But instead of giving up on the 80 potential customers who dropped off somewhere in the sales funnel, the LinkedIn B2B marketing manager should re-target them with exclusive deals and time offers.

What Factors Influence the Win Rate and Lead Capture?

Unfortunately, generating leads on LinkedIn is no walk in the park despite being the world’s richest source of B2B leads. It is estimated that 80% of B2B leads come from LinkedIn, compared to Twitter’s 12.73% and Facebook’s 6.73%. 

Several factors can influence your ability to win new business with LinkedIn lead generation. How you present yourself, how much research you’ve done on the company and individual you’re reaching out to, and how well you understand their needs will all impact whether or not you bag the customer.

Here are the major factors that influence win rate and lead capture:

The Audience

There’s no one-size-fits-all approach when it comes to LinkedIn lead generation. What works for a Facebook audience will probably not work for a LinkedIn audience. Similarly, what intrigues LinkedIn professionals in the SaaS space might not interest professionals in advertising. Each audience needs special attention.

If your marketing efforts are aimed at C-Level executives. In that case, you could consider a short, precise LinkedIn message that introduces your company, its value proposition, and its offering in the company’s tone.

Company Reputation

Company reputation still matters today. Now more than ever, B2B customers are looking for trustworthy brands to do business with, and LinkedIn is leading the charge with its emphasis on high-value resources. 

LinkedIn is the world’s most trusted platform, with 63% of its network convinced it is “less likely” or “ not likely at all” to share wrong information. Companies with a good reputation have a track record of providing high-quality services, producing high-quality content, and genuinely trying to solve customer pains.

Customer Experience

Is your lead having a positive experience with your product or service? Or are they having the complete opposite? How easily can they access the information they need from the get-go? 

Nowadays, customers are taking matters into their own hands by choosing the businesses they want to do business with. Consider improving your customer journey and providing a seamless experience throughout their interaction with your company.

The Quality of Your Leads

How good are the leads that you’re getting? If you have leads who are interested in your product or service and have a high intent to buy, you will win more high-quality leads who are genuinely interested in your offer.

Generally, LinkedIn B2B leads are qualified at the marketing level (Marketing Qualified Leads, or MQLs) and the sales level (Sales Qualified Leads, or SQLs). The sales team determines sales-qualified leads to be ready to purchase. When calculating your LinkedIn lead generation win rate, don’t forget to specify whether you’re using MQLs or SQLs.

How Can I Improve LinkedIn Lead Gen Win Rate in My Company?

There are plenty of ways to improve your lead generation on LinkedIn. The first step is to keep your profile up-to-date and active. How do you ask?

• Engage with your network and post high-quality content. 
• Keep your profile optimized for search by adding relevant keywords. 
• You can also join relevant groups to start discussions and answer questions. These are great ways to start a dialogue with other users and increase engagement. 
• Produce the type of content that your target audience is interested in. 

By watching trends and reading through discussions, you can understand what might interest your target audience. But there’s more:

Get to Know Your Target Customers

Find out what your audience wants in a product or service, then offer that. You’ll have a much better chance of winning new customers if you’re marketing to people already interested in your offer. If your target audience already knows the value of your product, then they’re more likely to buy from you. 

Understanding your audience also comes down to pinpointing their pain points. You don’t need to be an expert in your industry to find out what challenges keep your target customers up all night. All you need to do is ask. You can poll your existing customers to discover their unique challenges and work on a solution.

You can also use social media platforms to ask your potential customers what they want to see from you.

Be Strategic About Where You Focus Your Efforts

To maximize the number of leads you generate, you’ll want to be strategic about where you focus your attention. You don’t want to do everything at once because that will only spread you too thin. For instance, reaching out to many clients in your industry and related industries only spreads your efforts too thin. 

Instead, strive to identify your ideal customer profiles and focus your efforts on them. To achieve this, you could use some insights about where your leads are coming from. 

LinkedIn has provided LinkedIn campaign manager and LinkedIn Page Analytics tools for businesses. Some key areas of interest to keep an eye on include:

• Visitor analytics shows visitor metrics such as monthly unique visitors, page views, and visitor demographics (location, industry, job functions, company size, etc.).
• Landing page analytics – shows the total number of leads originating from your landing page and the conversion rates.
• Visit LinkedIn’s Campaign Manager for user impressions, click-through rates, and ad campaign performance.

Once you know where your leads are coming from, you can develop ways to increase the volume of LinkedIn leads and win more deals from a healthy mix of sources.

Craft an Irresistible Lead Magnet

A lead magnet will incentivize your leads to take a specific action, such as visiting your website. It could be a free ebook, webinar, or guide related to your product. The goal is to spark interest from your leads so they’re more intrigued to check out your product. 

Your lead magnet should excite your leads and get them interested in your product. It should be relevant to your business; your target audience wants to read, listen to, or watch. You can offer webinars, whitepapers, videos, or anything related to your product. 

Remember, a good lead magnet will give your leads just enough information to pique their interest and excite them to learn more about your product.

Create a Nurturing Program

Lead nurturing is the process of creating a relationship with your prospects. It is a vital part of any inbound marketing strategy but is especially helpful for B2B businesses where buying cycles are typically longer.

The most important thing to remember when creating your lead nurturing program is that it should be highly personalized. As you can imagine, there’s a wide range of interests, problems, and buying intentions among your prospects. By personalizing your LinkedIn message, you can better address those differences and ensure your products are relevant to their interests.

To do this, clearly understand your most engaged and interested prospects. Then, create a detailed profile for each one, including their job title, company, and joint problems they’re trying to solve. Next, target them with content that interests them, depending on their place in your buying cycle.

LinkedIn AI Messaging: A Positive or Negative Factor for Win Rate?

As AI-powered tools continue to revolutionize LinkedIn outreach, LinkedIn AI messaging presents opportunities and challenges for increasing win rates. AI outreach automation empowers businesses to scale their messaging efforts, reaching more leads with personalized touchpoints. However, balancing automation and authenticity is crucial to retaining the human touch that drives meaningful connections, putting you in control of your outreach strategy.

Using AI tools for LinkedIn, such as advanced message scheduling, targeting, and personalization algorithms, can enhance engagement and improve conversion rates. LinkedIn AI automation helps sales teams focus on higher-value tasks by automating initial touchpoints, follow-ups, and data gathering. The effectiveness of these tools largely depends on your role in integrating them into a broader lead-generation strategy that maintains personalization while benefiting from automation, making you feel responsible and in charge of your strategy.

To effectively leverage AI messaging on LinkedIn, it’s crucial to ensure that automated messages are relevant, timely, and tailored to the recipient’s needs. AI can significantly boost your win rate by streamlining the outreach process while keeping your approach personal and strategic.

Improve LinkedIn Lead Generation with Outreachly’s AI-Powered Multi-Channel Sales Outreach

Need help generating high-quality B2B leads on LinkedIn? You’re not alone. That’s where Outreachly’s AI-powered sales outreach software comes in. By leveraging the latest LinkedIn AI automation and multi-channel engagement, we make it easy for you to expand your B2B outreach efforts seamlessly.

Outreachly’s platform, driven by advanced AI tools, allows you to automate LinkedIn messages, ensuring personalized, data-driven communication with potential leads. Our software goes beyond sending messages—it strategically targets, schedules, and nurtures leads, turning them into opportunities. With AI outreach, you can reach more prospects faster while maintaining the personalized touch that drives conversions.

Our multi-channel approach is comprehensive and ensures no lead is left behind. We integrate social, email, video, and phone to maximize your reach.

Are you looking for qualified leads and sales-ready meetings? Our LinkedIn AI messaging tools help you engage effectively, delivering positive replies and booked meetings straight to your inbox—all at a low fixed rate for each successful outcome.

Why wait? Automate your LinkedIn B2B outreach with Outreachly’s affordable B2B outreach software and liberate yourself from the burden of lead generation. Focus on closing deals while we handle your lead generation.

Conclusion

There’s no fixed win rate for LinkedIn lead generation. It all falls to your industry, product, or service and the implemented lead generation strategy. As such, it’s evident that B2B marketers need to ramp up their lead generation efforts without losing sight of the end goal – to win high-quality leads for new business opportunities. If you’re having trouble generating leads for new business, consider using the best multi-channel sales outreach software available – Outreachly!