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Are you finally poised to boost your sales? You’ll need a couple of tools to reach your target audience efficiently and enhance their journey throughout their buying experience. This starts from the moment they sign up for your email marketing campaign to when you finally deliver the purchased product or service.
Business-centric tools to watch out for include:
Social Media Management Tools
Social media browsing is arguably the most popular online activity, with an active audience of over 3.6 billion across various platforms. Moreover, expert insights suggest that the number of active social media users will likely reach 4.4 billion by the end of 2025. From these statistics, you can tell that a majority of your customers are probably on social media, just waiting for you to pitch your products or services to them.
However, building an eCommerce social media page and maintaining active engagement throughout the year can be pretty daunting, unless you leverage a social media management tool. Online business tools for social media management can help you schedule posts, as well as manage multiple accounts from a centralized interface. You can also use these tools to automate customer responses and save time, as opposed to doing it manually.
Graphic communication is probably the latest trend in marketing as it keeps your target audience engaged and interested in your products. Most importantly, graphic designing is the bloodline of brand building. A catchy colour scheme and a recognizable logo will likely influence customers to remember and identify with your brand easily. It also differentiates your brand from competitors for greater reach.
Unless you are a professional graphic designer, it will help if you leverage graphics design tools that come with ready-to-use templates. Even better, a graphic design tool will help you create online banners for easy communication with prospects, especially when inviting them to opt into subscription services, such as email or mobile phone contact lists.
Businesses have various digital assets that complement their day-to-day online operations. However, probably the most valuable asset that the business can have is an email list. The success of your business largely hinges on the way you grow, manage, and optimize your email list. A good email management tool will help you automate communication through autoresponders, which can quickly funnel customers into subsequent sales channels until they make a purchase.
On the other hand, a CRM tool, also known as a customer relationship management platform, helps you segment your target audience for tailored customer experiences. Besides streamlining communication, your online business will likely enjoy better customer retention with an innovative CRM integration.
There are a lot of projects to handle, from product research to marketing. In most cases, you’ll find yourself handling projects with internal and external teams. Moreover, 16% of businesses globally are fully remote, given that 77% of remote employees site better productivity when working from home. This calls for real-time team collaboration tools. These tools come in handy when sharing files or commenting on the project’s progress, especially when multiple teams are working simultaneously.
Market Research and Analytics
Market research and analytic software make great tools for online business operations. The tools help you get real-time insights into emerging trends, which can help you tailor products to a specific target audience. Moreover, marketing tools can help you research and build buyer personas for customized customer experiences.
Analytics tools can also help you gauge how your business is fairing on through insights into website visitors. You can know how much time each visitor spends on your website, or even more helpful, what makes people leave your site before converting. With an innovative analytic tool, you can solve the problem of cart abandonment by streamlining purchasing pain points from the insights you get.
Communication is critical when it comes to any business, big or small. A recent report estimates that poor communication in businesses with around 100 employees can result in losses to the tune of $420,000 per year. That’s why nearly all businesses that want to streamline operations employ scheduling software tools for automated communication. These tools allow you to respond to real-time customer queries, as well as make calls to suppliers and other business partners. Look at these tools as automated alternatives for emails. Even better, modern tools support cloud-based communication for swift collaboration with remote teams.
Running an online business requires a centralized system for processing and tracking payments. It’s worth noting that customers usually prefer varying payment modes. The higher the number of payment options, the more customers your business will likely serve. Also, choose a global payment solution if you’re going to process payments from customers all over the world.
Innovative software tools do more than just payment processing. For instance, these tools might include in-built budgeting features, invoicing templates, and credit score tracking capabilities.
What Are Different Online Tools Used in Business?
Businesses use various business tools for the above-mentioned processes, such as email marketing, customer support, as well as payment processing, among others. However, to get the most out of online business tools, it will help if you integrate a software tool that automates interactions on social media platforms. An excellent example of such a tool is Outreachly, a next-gen tool for AI-powered social outreach and lead generation automation.
Outreachly can seamlessly be integrated with the following business tools in a few steps:
Pipedrive is a popular tool for automating workflow among team members in online business operations, such as email marketing. This tool helps you save time by streamlining repetitive and mundane tasks, such as responding to emails. Besides automating sales communication between businesses and customers, Pipedrive also allows you to send customized emails automatically to keep your quality leads engaged as you carry on with other business activities.
This tool can be integrated with the Outreachly LinkedIn automation tool to power AI-driven campaigns and messaging. This AI embodies typical human behaviour to increase engagement with warm leads and eventually convert them into buying customers. In the long haul, this stimulates sales while saving you from the costs and time of performing repetitive sales tasks.
Hubspot is arguably the most popular and widely used CRM tool by online businesses because all its top-tier sales and marketing features come with a free plan. Although Hubspot contains other business tools, the CRM is the most after-sought feature, especially among SMBs. At its core, the Hubspot CRM tool can help you track calls and email correspondences, drive marketing campaigns, automate sales interactions logging, as well as build custom client lists.
Typically, Hubspot CRM helps streamline lead generation processes. Integrating Outreachly with this tool means you can optimize the lead generation process further for enhanced sales activities. Even better, Outreachly comes with a dashboard reporting feature that gives you real-time customer insights geared towards growing your business.
Cold emails can have a high open-rate of up to 53%, but only if you hit the ground running with the right strategies. One of the best strategies is employing cold email online business tools, such as Lemlist, to automate cold email follow-ups and keep warm leads engaged before they turn away due to an unresponsive brand. Lemlist is a go-to all-around outbound solution for businesses with teams of 2 to over 200 members. Moreover, this tool allows you to include dynamic landing pages or blog post graphics in cold emails, which can likely persuade leads to try your product or service.
Businesses can integrate Outreachly with their Lemlist application to get the most out of this tool. With Outreachly integration, you can find prospects easily across various online platforms before targeting them with your cold email marketing strategy. This integration also helps you automate communication with customers for faster response rates.
Asana is another popular web and mobile application for team collaborations. The platform is ideal for small and medium businesses because it has a free plan for up to 15 collaborators at a time. Businesses use this tool primarily to track group activities and communications. It comes with an in-built calendar and email integration, allowing team members to receive real-time notifications on project updates and the latest communication.
Asana integrates seamlessly with other popular online business tools, including Outreachly. Combining your Asana collaboration tool with Outreachly makes it easy to automate workflow across all your other tools on one platform. Moreover, Outreachly comes with a smart inbox that can also facilitate sensitive project file sharing that would obviously not happen on open Asana boards.
Slack has over 10 million daily active users, with a majority of them taking advantage of the free plan. Besides supporting voice and video calls, as well as real-time chat and messaging, slack allows users to create encrypted custom channels for sharing files.
This tool can integrate seamlessly with over 2,200 other business tools, among them Outreachly. Connecting Outreachly with your Slack tool means you can better manage your sales and customer communications, direct them to dedicated channels and accelerate time-to-value. Besides saving time, this enhances efficiency because, unlike humans, an AI won’t forget to ping the channel’s team members.
The Benefits of Integrating Outreachly into Your Other Online Business Tools
Integrating Outreachly into your other business tools is more than just a fix. For instance, it can save your sales teams from redundant work, such as data entry or responding to customer emails manually. Your teams can therefore focus on other high-value tasks with a data trail, which can be leveraged to propel the business’ growth by influencing critical decisions. Here are other perks of having it connected to various online business tools.
Outreachly LinkedIn automation software can scale your online connections by scaling connections on the platform. Given that over 60% of LinkedIn users have over 1,000 connections, it will help if your business levels up and surpasses this average if it’s going to earn an online reputation. Outreachly integration increases your response rate to help build a huge network of connections, which enhances your brand visibility.
You’ll be shocked that a majority of your customers are probably on LinkedIn, given that 80% of B2B social media leads emanate from this platform. Outreachly is an AI-powered social messaging automation tool that embodies human behaviour to find the best connection message based on a prospect’s profile. That means you’ll be responding to qualified leads in a tone that they resonate the most with and persuade them to convert into purchasing customers.
Lead Generation Management
Generally, 37% of marketers experience challenges when generating leads, yet it is the most critical goal of any online business. With Outreachly integration and managed services, you no longer need to worry about juggling lead generation with enhancing customer experience. You can entirely focus on the latter, as the team at Outreachly manages lead generation for you.
On top of that, Outreachly messaging automation software comes with a host of top-tier features that complement innovative online modern tools geared for the current market, including:
- AI-driven campaigns and messages
- In mail & mail invites automation
- Reporting & insights dashboard
- Smart inbox
- CRM integration
- Enhanced search tools
Drive Your Lead Generation Strategy with an Innovative LinkedIn Automation Tool
Regardless of your go-to online business tools, lead generation remains a critical business process if you’re going to bolster sales and stay in business. Outreachly enhances your connection and response rates with prospects to generate leads faster. The platform’s AI capabilities allow you to harness the full power of automation effectively by engaging leads in customized offers and personalized tones. Even better, you can try all these features for free for the first 14 days. Get started today!