Table of contents:
- Why LinkedIn is Good for Sourcing Candidates
- Why You Need LinkedIn Recruiter Message Templates
- Key Components of a Good Candidate LinkedIn Connection
- Examples of Recruiter Messages
- Why is it Important to Follow Up With Candidates?
- How Outreachly Can Help Recruiters in Their Work on LinkedIn?
- Key Takeaways
Did you know that many professionals would still love to hear about new job opportunities in their niche despite working in their current jobs? Additionally, approximately 3.32 billion people are employed and many more are looking for open job opportunities. This alone provides a rich pool of talent for recruitment professionals to hand pick the most qualified candidates for open roles.
Recruiter outreach is a strategy used by recruiters to reach out to candidates who are not actively seeking positions. The goal is to identify and contact those candidates who might be interested in an open role at your company. Here, the recruiter takes the first step in engaging people that are most suited to the open job vacancies at the company.
Ultimately, this shortens the time it takes to hire and fill the relevant positions.
In this blog post, we’ll break down:
- Why LinkedIn is the best place to look for new recruits
- The types of messages (and templates) savvy recruiters use to build lasting professional relationships
- The importance of following up with potential candidates
- How Outreachly can help take your recruitment outreach efforts to the next level.
Why LinkedIn is Good for Sourcing Candidates
LinkedIn is a social platform for professionals. Key decision-makers, employees, and employers alike meet with other job seekers, recruiters, and other experts in their fields to share ideas and network for more opportunities.
LinkedIn has seen some major growth recently with about 50 million people searching for jobs on the platform each week. Out of these, 6 people get hired every minute on the platform. One report also adds that 122 million people landed job interviews on LinkedIn, with 35.5 million being employed by someone they met on the platform.
But the possibilities don’t end there. On LinkedIn, you can find:
- More personal information about your ideal candidate
- Their work experience
- Education, certifications, and skills.
You can also find detailed information about the kinds of jobs they’ve worked in, how long they’ve been working, and how many employers they’ve had over the years. Such information tells more about the candidate than a simple resume ever would.
Past employers and colleagues can endorse the candidate’s skills, which serves as a reference for anyone considering whether the candidate would be a good fit for the job.
Why You Need LinkedIn Recruiter Message Templates
While LinkedIn helps you spot fresh talent for your company, it takes a well-curated message to grab the attention of the potential candidate.
The recruiter’s job is tough. After spending hours filtering through hundreds of profiles and resumes, you still have to select the most qualified candidates from the large pool and draft the perfect message to nudge them into checking out your offer. On top of that, it takes the right tools to keep all these manual activities in check.
And that’s where LinkedIn recruiter message templates come in. LinkedIn recruiter message templates are pre-made messages that can be adjusted and used almost instantly. They are easy to customize and replicate throughout the recruitment process.
Using templates saves time spent on drafting new messages; you no longer have to reinvent the wheel each time you reach out to a potential candidate. Instead, you can spend more time figuring out what makes them successful at their job and how they can fit into yours. The result? Higher conversion rates and the recruitment of more qualified candidates in less time.
Key Components of a Good Candidate LinkedIn Connection Message
Your initial LinkedIn recruiter message is critical to the success of your recruitment process. It’s the first impression you make on a potential candidate.
So, you’ll want to have a strong brand statement that sets the right tone and connects with your potential candidate. After all, 72 to 79 percent of business leaders believe that a strong employer brand plays a huge role in attracting top talent.
That said, here are the key components of a typical message sent out to your potential candidates:
- The recipient name
- Your company name
- The available roles
- An intelligent inquiry about the recipient’s achievements
- A call to action that tells the recipient the next step they should take.
An effective LinkedIn recruiter message may also include information about what the potential candidate can expect from the company and how they can fit into their future team.
Examples of Recruiter Messages
A personalized LinkedIn recruiter message that connects with the people that matter goes a long way in sparking action from your potential candidate. After all, they are not just another number in a database, but rather people who you’ve selected perhaps for a specific skill deficit in your company.
Let’s look at some LinkedIn connect message examples that you can send via inmail:
1. A Message Recognising the Candidate’s Skills
Every candidate at your interview has different strengths, experiences, and motivations. The key to a meaningful outreach is acknowledging these subtle differences and tailoring your questions accordingly. This allows you to identify where their strengths lie and whether they match the position you’re hiring for.
Here’s a sample template:
Hello [candidate name],
I hope you’re having a great day.
I recently went through your LinkedIn profile, and I must say that your background and skills are pretty impressive. Based on your experience at [previous company], I believe that your skills are a perfect match for the exciting opportunities we have open at the moment.
I will be happy to share more about these opportunities with you so you can see if they match your career goals.
Please let me know when it would be a good time to reach you via phone.
Thanks, and I am looking forward to hearing from you.
Regards,
[First Name]
Why This Candidate Outreach Messages Works
This LinkedIn recruiter message shows that you took the time to go through the recipient’s professional profile.
However, because you cannot make a final say simply by looking at a LinkedIn profile, you want to find out more about the recipient’s career goals. The contents of this message can grab the reader’s interest, and they may want to engage in a conversation.
The next step is to set up a call to discuss their experiences and see if their career goals align with the job role.
2. Would You Like to Join Our Team?
There’s no one right way to end an interview, but it’s important to leave a lasting impression on every candidate so they are eager to join your team if they are the right fit for your company. When you find the perfect candidate for an open position, it’s time to extend a job offer.
Hello [candidate name],
My name is [Name] and I work at [Company]. I am writing to introduce myself and my company. I saw your profile on LinkedIn because we’re seeking a [job title] with [list particular expertise or abilities], and I think you’d be a good fit.
Would you like to join a team of smart professionals that work in an exciting environment using cutting-edge tech? This is an opportunity for an exciting career in a fast-growing industry.
If you are interested, I would like to learn more about your work, skills, education, and interests. Are you available [include date and time]? If so, I’d be delighted to set up a call and answer any questions you may have.
Best Regards,
[Name]
Why This Candidate Outreach Messages Works
This message shows that you did not just go through the recipient’s skills and background. You also went in-depth to read up on their work ethics, to find out whether they share the same values as your company, and whether they could be a good fit.
3. The Mutual Connection Message
Mutual connections on LinkedIn are common, especially among those with larger networks. Recruiters can find more potential candidates through mutual connections. Here’s how to approach a potential candidate you bumped into as a mutual connection:
Hi [candidate name],
I came across your profile through our mutual connection [Connection’s name(s)]. I have worked with them in the past, and they mentioned you while we were talking about some exciting opportunities where I work.
I was so impressed with your background and skills in [Job roles], and I feel that you would be a great fit for our team at [Company name].
Would you like to learn more about these opportunities?
I can set up a call to let you know more. Please let me know when would be the most convenient time for you.
Thanks, and looking forward to hearing back from you.
[Your name]
Why This Candidate Outreach Messages Works
Mentioning the name of a mutual contact in a LinkedIn recruiter message helps build trust and credibility, and create a rapport with the recipient. Also, knowing that they have been personally endorsed by this mutual contact (especially someone in the same industry) may increase the candidate’s interest.