Table of contents:
- What is Lead Generation?
- 2022 Lead Generation Tip #1: Know Your Target Audience
- 2022 Lead Generation Tip #2: Setup Effective Lead Generation Processes Based on Your Business Model
- 2022 Lead Generation Tip #3: Setup Your Lead Qualification Stages
- 2022 Lead Generation Tip #4: Use the Right Tools to Track Your Lead Generation Results
- 2022 Lead Generation Tip #5: Automation to Help Your Lead Generation Process
Over 68% of modern businesses struggle with lead generation. Executives such as Salvatore Minetti, CEO at Fountech Ventures also acknowledge that sales and marketing experts face a myriad of problems in the lead generation process — problems which include sales unpredictability and the labour intensiveness of traditional lead gen techniques, etc.
What this means for your business is that it is no longer enough to have a functional website, a storefront, or a paid advert in the newspaper to reach your target audience.
You should always be on the lookout for new lead generation tips and strategies to fuel your lead generation efforts. Besides, not all lead generation tips and strategies are created equal – some work better than others depending on your industry, budget, target audience, and other factors.
We’ve rounded up these top 5 lead generation tips to supercharge your B2B lead generation process and drive new customers to your business through various channels.
What is Lead Generation?
Lead generation is the process of attracting potential customers from various channels through inbound and outbound marketing strategies.
In B2B marketing, the lead generation process is often used to cultivate prospects and build relationships so they’ll be more likely to do business with you. It involves finding new ways to introduce your company and your products to potential customers and founding new relationships so they’ll be more willing to buy from you in the future.
Several lead generation strategies can help you attract the right people to your business, for example:
Email marketing exists in almost every list of lead generation tips and strategies. Email marketing enables you to send tailored, one-to-one messages directly to your prospects and customers. Businesses use it to promote their products or services, share helpful blog posts, and send special offers to their customers.
- Investing in video marketing campaigns
Video marketing is a powerful lead generation strategy that has helped lots of marketers generate leads. Video marketing can help you build trust with your audience and drive more leads to your pipeline. What’s more, you can share relevant videos on social media networks and video hosting platforms, like YouTube, and link to your website, or host it directly on your website to help boost your reach.
Influencer marketing is a lead generation strategy you can use to connect with your customers through the people that they follow and trust. If you want to engage with your customers and increase brand awareness, influencer marketing can help you to reach a wider audience. In one of our previous articles, we explained how to become a LinkedIn influencer and grow credible connections.
- Lead nurturing campaigns
Lead nurturing campaigns are all about preparing your “not-ready-to-buy” leads into hot, “eager-to-buy” customers. These types of campaigns encourage your leads to take the next step in their journey toward becoming a customer.
A great way to create a lead nurturing campaign is to offer a free ebook or other relevant content on your website that can help them solve a problem. Your lead can download this valuable resource for free on your website but submit their contact information in exchange for receiving more content.
Don’t forget to integrate your marketing strategies for better results. There are many different lead generation tips and marketing strategies that can be used to generate leads. It all comes down to choosing the right combination that makes the most sense for your business.
One company may integrate its marketing efforts, including email marketing and content marketing. This mix of strategies provides access to larger audiences and more potential leads. It also enables your marketing team to diversify its distribution channels, e.g., disseminating more information about your products or services through content marketing, email, and social media marketing.
That said, here are the lead generation tips every marketer should keep in mind for 2022:
2022 Lead Generation Tip #1: Know Your Target Audience
About 20% of new establishments fail, according to recent data from the Bureau of Labor Statistics. One major reason cited by experts is that some of these businesses fail to research their market well. Fortunately, it’s not all doom if you have insufficient data about your target audience.
Generally, researching your target audience is a three-pronged approach that takes into account:
- Who your ideal customers are;
- What causes their sleepless nights;
- How your products and services can solve their problems?
If you don’t know who you’re trying to reach, it will be difficult to craft an effective lead generation strategy that resonates with their needs. Once you know your target audience, though, you can start building stronger relationships with them to make more impactful offers.
Keep an eye on what they’re buying and what they’re searching for online. You can also ask your current customers for feedback on how your brand and products can better serve their needs.