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Types of LinkedIn Automation Tools and How to Choose One
LinkedIn is one of the most used channels for lead generation compared to other social media. The 2019 Tactical Plan by LinkedIn estimates that LinkedIn creates 4x more leads than other social media channels combined. Nonetheless, it can also be time-consuming to use.
That’s where LinkedIn automation tools come in. Automation tools can give you back your time by taking over tasks you would have done manually.This article provides an overview of LinkedIn automation tools. We’ll discuss how a LinkedIn automation tool generally works and how to choose the right one for your business.
What is LinkedIn Automation?
It is the process of using software to automate some of your LinkedIn activities. These are tasks like creating new connections, sending messages, and joining strategic groups. Moreover, the right LinkedIn automation software can flawlessly imitate human interaction. You can generate conversations that feel real and preserve the human touch in your communications. With LinkedIn automation, you reach more potential clients and generate more leads. Your conversation count will skyrocket, all while saving your precious time.
You can find lots of LinkedIn lead automation tools online. Each tool has its set of features that differentiate it. To choose the right automation tools for your situation, be sure to understand your needs. That’s how you can determine what features are important to you. But first, let us look at what you can expect from all these automation tools.
How Do LinkedIn Automation Tools Work?
Wondering how to automate engagement with LinkedIn tools? LinkedIn Automation tools offer a wide range of time-saving and efficiency-boosting features. Whether you are a busy business owner, marketer, or salesperson, you get the most out of your LinkedIn accounts. You can automate the following:
- Requesting connections
- Tracking new leads
- Sending personalised messages
- Scheduling posts
- Growing your audience
- and more
You can find more use cases here.
Some tools even have features to increase safety, prevent duplications, and generate reports and insights for performance tracking. However, most automation tools are tailored toward niche uses, so it is essential to do your research before settling for a package. Also, remember to read reviews and compare pricing plans to find the right tool for you.
Is LinkedIn automation safe?
Automation tools use bots and artificial intelligence to research connections and clients, tailor personalised messages, and drive campaigns. LinkedIn does not endorse automation as the company is concerned about the spam. However, safe Linkedin automation has been around for a while. Many people, including large corporations and celebrities, use it.
Renowned marketers such as Neil Patel even endorse LinkedIn automation. However, it is essential to read the terms of use carefully before using any automation tool.
Will LinkedIn ban you for using LinkedIn Automation tools?
As already mentioned, LinkedIn has a great dislike for spammers as spam can significantly reduce the quality of communications on the platform. If deemed a spammer, you can face a ban. Yet, with reasonable use of LinkedIn automation tools, you can reach more people and drive your sales safely. One way to reduce the risk is to use AI-powered tools that imitate the way humans interact online.
Did you know? “Companies that post weekly on LinkedIn see a 2x higher engagement rate”
What are the different types of LinkedIn Automation tools?
LinkedIn automation tools fall into five categories: activity, lead generation, extraction, connection, publishing, and analytical tools.
- Activity-boosting LinkedIn engagement tools are the most common. You can utilise these tools to automate content publishing and maintain engagement through automated likes and comments.
- Extraction tools allow you to scrape LinkedIn groups and content for valuable data collection. With such automation tools, you can find groups that align with your type of audience and extract the names of prospects from them. You can also create lists of prospects based on the people engaging with LinkedIn posts.
- LinkedIn lead generation software, as the name suggests, are LinkedIn tools that automatically surf through LinkedIn profiles to find prospects that would be highly likely to engage with your product or services. Such tools utilise precise targeting to increase your sales activities.
- With publishing and analytical tools, you can automate content scheduling and publishing on your profile or company page. Furthermore, you can also measure the reach and success of your campaigns to help you decide on the type of content that brings more engagement and conversions.
- Last but not least are the LinkedIn engagement tools that enable you to grow your network. Connection tools help you find relevant people to connect with and automatically send requests to them.
What to Consider When Choosing a LinkedIn Automation Tool?
LinkedIn engagement tools can help you save time and improve your LinkedIn results. However, not all LinkedIn automation tools have the same capabilities. Hence, businesses need to consider several factors when choosing a LinkedIn automation tool.
The most important factors include the functionality, price, and how well the tool aligns with your strategy or your business’s goals and needs.
Your Needs
Firstly, you need to consider what you want from the LinkedIn automation tool. Some questions worth thinking about are: What are your goals and needs? Are you looking to boost sales conversations, grow your network, or create more content? How important is the personalisation of your messaging to you? Do you want to track your progress and impact?
Knowing your needs and writing them down makes the selection process for the best LinkedIn automation tool easier when you start to compare the features.
Features
The second thing to consider is the features of the LinkedIn tools. It’s critical to ensure the features align with your needs and goals as outlined in the first step.
Pricing
Then comes the price. Most LinkedIn lead automation tools have premium subscriptions. There are only a few free options available. The price shouldn’t be your only consideration, but it’s crucial to decide how much you’re willing to spend. Thankfully, whatever your budget, there is always something for everyone.
A good place to start is to evaluate how much you generate from each customer who buys your product or service and work backward to figure out how much you can afford to pay for your process automation. Remember, automation brings many advantages, such as saving you time and multiplying your lead generation results.
Why Outreachly is the Best Linkedin Automation Tool for Lead Generation?
Outreachly is powerful LinkedIn lead generation software for automating the LinkedIn lead generation process. Because Outreachly is AI-powered, it can mimic the way humans interact online, sounding more natural than less advanced solutions. The result is an increase in response rates and sales conversations. Are you wondering how Outreachly achieves this?
Thanks to a powerful AI engine, Outreachly can easily find prospects that match your criteria and craft personalised messages that appeal to each individual based on their profiles. As a result, you increase connection rates and sales conversations while enjoying much-reduced spamminess compared to the competition!
Furthermore, Outreachly is simple to integrate and use, so you will not have a tough time setting it up. We have a friendly onboarding process, and should you face any challenges, rest assured you will get full support.
Want to generate more leads without a hassle? Start a free trial or book a demo today and earn both in sales and time
